Your logo represents your company, your brand, and ultimately your value proposition to your clients. Many make the mistake of thinking that branding starts with a logo. It doesn’t. Branding is what you represent. Your logo should demonstrate who you are, rather than how you look.

In the most basic terms, a brand is the promise you give to your customers. What do customers receive when they purchase your product or service? Your brand is more than your physical products or intangible services, it is an expectation.